Officially.... A Yuppie: short for "young urban professional" or "young upwardly-mobile professional", is a term coined in the early 1980s for a young professional person working in a city
To us... this hat was created as a counter cultural piece. Designed to mimic the camping hats of old school New England, and in no way fancy, we see our version of the Yuppie as a simply playful term, continually evolving to match societies views on a 'experiences over material items' way of life.